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Advertisers, celebrity endorsers and even some internet bloggers will be held liable for false statements they make about products as part of a crackdown by US regulators on deceptive advertising practices.
The new rules on the use of testimonials in advertising, released by the Federal Trade Commission on Monday, also say that anyone who endorses a product, including celebrities and bloggers, must make explicit the compensation received from companies. In an effort to hold companies and endorsers accountable, the FTC guidelines state that businesses and reviewers will be liable for any false statements made about a product. If a blogger receives a free sample of skin cream and untruthfully claims it cures eczema, for example, the company and the blogger could be held liable for false advertising.
» FTC GOV - FT [ Contribute: submit link / submit article ]
The U.S. government plans to propose broad new rules Monday that would force Internet providers to treat all Web traffic equally, seeking to give consumers greater freedom to use their computers or cellphones to enjoy videos, music and other legal services that hog bandwidth.
The move would make good on a campaign promise to Silicon Valley supporters like Google Inc. from President Barack Obama, but will trigger a battle with phone and cable companies like AT&T Inc. and Comcast Corp., which don't want the government telling them how to run their networks.
Treating Web traffic equally means carriers couldn't block or slow access to legal services or sites that are a drain on their networks or offered by rivals.
» Reuters [ Contribute: submit link / submit article ]
» Wall Street Journal
» Washington Post
In a recent essay in the New York Review of Books, Michael Massing articulates a point made so often about the Web that it's nearly catechismal. Blogs, he says, have torn down the power structure of old media. "Decentralization and democratization" are the law of the land, offering “a podium to Americans of all ages and backgrounds to contribute.” This is a notion that bloggers and web gurus have been touting for years. In his 2006 book, An Army of Davids, for example, “Instapundit” blogger Glenn Reynolds argued that “markets and technology” empowered “ordinary people to beat big media.” And this June, internet sage Clay Shirky assured an audience at a TED event that the old model, where “professionals broadcast messages to amateurs,” is “slipping away.”
» The Atlantic [ Contribute: submit link / submit article ]
Just about everyone, from the general public to news executives, has an opinion about the future of journalism. Now, the Federal Trade Commission is stepping into the debate.
The commission is planning two days of workshops in December — titled “From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?” — to examine the state of the news industry.
More often, the F.T.C. tends to organize workshops related to consumer protection issues like mortgage fraud. But Jon Leibowitz, the F.T.C. chairman, says the agency has taken a look at other industries, through workshops on hospital competition, food marketing and the patent system. Journalism’s future falls in the agency’s purview, he said.
» NY Times - FTC [ Contribute: submit link / submit article ]
Recovery from the worst recession since the 1930s has begun as President Barack Obama’s fiscal stimulus -- derided as insufficient and budget-busting months ago -- takes effect, a survey of economists indicated.
The economy will expand 2 percent or more in four straight quarters through June, the first such streak in more than four years, according to the median of 53 forecasts in the monthly Bloomberg News survey. Analysts lifted their estimate for the third quarter by 1.2 percentage points compared with July, the biggest such boost in surveys dating from May 2003.
» Bloomberg [ Contribute: submit link / submit article ]
Blogging has gone beyond the snip-it-and-comment approach that riffs on the journalism of others while doing no conventional reporting of their own in the sense of gathering, presentation, and delivery of news. The commentary has broadened into a concern with subjects that newspapers are no longer interested in.
» Public Opinion [ Contribute: submit link / submit article ]
The economic downturn has been very good for one sector - cybercrime. Stephen Pritchard reports. Plus - how far has homeworking progressed?
[ MP3 ] Cybercrime and working from home
The idea for Revenue Bootcamp held on the Microsoft campus in Mountain View, Calif., developed earlier this year after some people realized that upcoming conferences focused only on "social media . . . basically gathering eyeballs, but nobody was talking about monetizing people . . .," Guy Kawasaki explained in his opening remarks.
» Revenue Bootcamp
» Building43 [ Contribute: submit link / submit article ]
Colleges seeking a competitive edge are increasingly enlisting and sometimes paying student bloggers to chronicle their lives online. The results run the gamut from insightful to boring, but the goal is the same: to find a new way to win the attention of the MySpace generation. "We found it a much freer, less constricting, far more believable way of letting prospective students glimpse what was going on on campus," said Seth Allen, dean of admissions at Dickinson College in Pennsylvania.
» washingtonpost.com [ Contribute: submit link / submit article / submit company ]
It's no secret that bloggers are becoming increasingly influential. But Arrington is part of an emerging crowd of writers who use their narrowly focused blogs, such as hyperlocal real estate reports, green guides, or Web 2.0 startup reviews, to establish themselves as thought leaders. These new influencers are taking a page from the blog networks Gawker and Weblogs Inc. and turning rapid-fire, around-the-clock blog patter that makes and shapes the news into a hot new online media model.
Companies are directing more efforts toward buttering up these New Media players, often feeding them exclusives that play well with their targeted audiences. And for marketers who are increasingly comfortable with spending money on blogs, advertising with these opinion leaders provides instant cachet.
Think of these as the digital version of potent, passionate trade press writers. They swarm every novelty in areas like tech, creating problems and buzz for companies and innovations. They report news and publish it alongside analysis of newspaper stories and company releases. These posts are salted with strong doses of personality, sparking discussions across the Web. By melding their own insights and opinions with the aggregated views of others, they're starting to gain leverage. "In a time-starved world, people—especially decision-makers—have very little time, but do not want to miss being in the know," says Rishad Tobaccowala, chief innovation officer at advertising firm Publicis Groupe Media.
Do your project management skills make you a star in Web 2.0 world? Can you balance multiple priorities like a gymnast on the balance beam? Have you seen bumper stickers that said "Plays well with others" and thought they were talking about you? Then you might have the rare set of skills needed to be a social media program manager at Wells Fargo. Rated by FORTUNE as the US’s “most admired bank”, Wells Fargo is a leading Financial Services innovator. We are leading the adoption of “social media” in the finance industry, including bogging, consumer-generated media (CGM), wikis and other emerging “Web 2.0” technologies.
For more information and qualification, go to: www.wellsfargo.com/careers/findajob and search for requisition number 3106015.
Are you leveraging your literary experience in the Web 2.0 world? Do you have the patience to mentor others? Can you artfully navigate the reputation landmines of today's business world? Then you might have the rare set of skills needed to be a social media editor at Wells Fargo. Rated by FORTUNE as the US’s “most admired bank”, Well Fargo is a leading Financial Services innovator. We are leading the adoption of “social media” in the finance industry, including blogging, consumer-generated media (CGM), wikis and other emerging “Web 2.0” technologies.
For more information and qualification, go to: www.wellsfargo.com/careers/findajob and search for requisition number 3106017.
"There is intense competition at the moment to hire the most talented and most intellectually able people ... We have a shortage of talent both within countries and between countries, and there is an intense battle between companies trying to hire the most talented workers and also between countries which are looking to recruit talented young immigrants."
» Search Job-Specific Tags: Training - Talent - Blogging
[mp3] Listen or Download / The Economist
The candidate who fills this important and wide-ranging position will play a hands-on role in developing and managing content for a major new destination web site for business executives.
The Senior Online Editor will help recruit, manage and edit columnists and freelancers, manage and contribute to blogs, help create and shepherd new text and multimedia features, line edit copy, write display copy and promos, help manage user-contribution and community-building features, collaborate with producers to develop new interactive tools, as well as report and write original content.
» Resume and cover letter, including salary requirments, to: openjobs@hbsp.harvard.edu
This interview was hosted by Brendan Greeley, the blogger-in-chief for the US public radio program Open Source , and the author of The Economist's survey on new media, Andreas Kluth.
[mp3] Listen or Download / The Economist
Company: AOL
CityGuide Position: Paid Freelance Video Bloggers
Location: Multiple U.S. Cities, United States
Salary: Not Specified
Ad Expires: November 30, 2006
Job ID: 696762
Description: Paid Freelance Video Bloggers
Savvy, professional video bloggers/writers for national blog network. The ability to write short, quippy daily posts and photo/video captions is essential. Also necessary:
In order to be eligible for this opportunity, you must submit a resume and writing + samples in the body of an e-mail. ATTACHMENTS WILL NOT BE ACCEPTED. Please include URLs to point us to examples of your video work.
Please include a link to your blog and personal Web site if you have one! Send to: BlogAd@aol.com. Include your city name in the Subject line of your mail.
CATEGORY: News / LOCATION: New York / EXPERIENCE LEVEL: Experienced
DESCRIPTION:
Bloomberg News is seeking an assistant podcast editor for Bloomberg.com. at
its New York office.This job requires the ability to perform detailed
editing, assembly and production tasks daily. Responsibilities include:
REQUIREMENTS:
REQUISITION NUMBER: 18735
careers.bloomberg.com
Briggs Internet Media PTY LTD requires Multilingual Blogger, that can blog about stuff in several different languages. We would like to hire a blogger that can write in Spanish, German, Swedish, Italian or any other language out there. We would like to pay one person who can write in several different languages a fulltime monthly income or if you can only write in one langauge that is fine to, we can afford to pay a attractive per post fee as well. Please contact Mark Briggs at mbr68237@bigpond.net.au
We're looking for a seriously festive blogger who gets giddy with glee each time just about any holiday pops up on their calendar. Thanksgiving, Christmas, Chanukah, New Year's, Easter and on and on the holidays roll by and each holiday season has its own rituals, tastes, smells, color palette and style. Our versatile and respectful holiday blogger will keep readers coming back with a cornucopia of good humor, interesting links, factoids and tidbits and a personality that exudes 'seasons greetings' and 'good holiday cheer'. This is a paid blogger position.
Please contact us at greetings@dailypixel.ca with 2-3 sample posts you have written that you think are a good fit for our holiday blog and any URLs of blogs you currently write or are involved with.
Are you interested in learning how to leverage blogging for your business? If so, you should have been at Blog Business Summit last week!
Two common themes were search engine optimization (SEO) and engagement with your blog's audience. Google favors fresh content and links -- so, the simplest way to drive more traffic to a blog is to give your posts more google-relevant titles. Blogs also have great potential to engage readers in a conversation about their content. Robert Scoble mentioned that his blog's audience's engagement level is much higher than most websites because he brings his personality to his blog & stays authentic.
via: BlogCo
Christopher Graves, Ogilvy Public Relations Worldwide
Download PDF: BlogoSphere
Six Apart (www.sixapart.com) is growing and they're looking for a Product Manager for Movable Type, the world’s most advanced blogging platform. In this role, you will be responsible for understanding customer needs, maintaining the product roadmap, specifying and driving development of the platform and key applications and working with internal engineers and their developer network to keep the MT platform on the cutting edge.
The ideal candidate is passionate about customers, detail-oriented, analytical, loves technology and excels at building relationships and coordinating people to drive projects to completion.
Responsibilities
To apply, please send a cover letter and attached resume to sixapart@techventure.com with the subject line Position: Product Manager.
Continue reading "SixApart: Product Manager - Movable Type" »
New York, NY 10012
You know who you are! You've been in interactive media for at least 3 years; probably started on the agency side, since moved to sales and enjoyed some success but by the looks of the sycophants they promote you know its going to be a long slog. You're wondering how you are going to get ahead -- more client exposure, more territory, greater T&E discretion and of course larger budget and the trappings that go with..
Extremely advanced sales planners, account executives and sales managers all encouraged to be touch
Please no attachments -- have a look at our full complement of titles at gawker.com/advertising and give us 5 bullet points on where you've been and what you bring -- via email, to sales AT gawker.com.
Special consideration given to alumni of the Congressional Page Program
We look forward to hearing from you!
Oakland/Campbell, CA
Bloglines is the worlds most popular free online service for searching, subscribing, tracking, and reading news feeds, blogs and rich live web content. Bloglines helps busy people find and consume high volumes of information by scanning the Internet for fresh updated content and making that content readily searchable, manageable and readable. Bloglines is a division of Ask.com, an IAC/InteractiveCorp Company.
Position Summary:
As the GM of Bloglines you will be responsible for overall management of Bloglines including driving and overseeing the product, partner, marketing, customer acquisition and PR strategy and operations of the business. You will be the primary public spokesperson for Bloglines and will be expected to be a leading voice in the industry by conveying enthusiasm and passion for both Bloglines and the blogging/online syndicated content industry.
Ideally, you will have already established a strong internet background, with proficiency in analytical thinking and creative problem solving. You also posses the ability to manage direct and indirect reports and resources, the aptitude to thrive in fast-paced environment, and the capacity to work well with all levels of the organization.
Given the public visibility of this position, you should be comfortable with speaking in public and communicating with the media. You should also share our enthusiasm for and experience with blogging (reading and/or writing).
Prefab homes are back. They get built faster and on a predictable schedule, with the potential for higher quality and lower cost.
Must be interested in this market (otherwise you'll be bored!), but no specific experience is required. Must enjoy learning new things, and writing informative articles about relevant topics.
About half of the job involves blogging, i.e. following the industry and linking to daily news. A picture for each blog post is encouraged, e.g. from Flickr (with permission), free photo sites, or vendors.
The other half of the job is "web researcher and writer". We want prefab.com to become the #1 source of information on prefab and modular homes, with "how to" articles, descriptions of different types of prefab, real case studies and homeowner stories, information about the people, companies and products in the industry, original interviews, and more.
jobs@prefab.com
Continue reading "Prefab.com is looking for a blogger to cover prefab and modular homes." »
The Wall Street Journal Online seeks an Interactive News Reader to work with our growing video and blog efforts. The job includes daily selection and posting of video to the WSJ.com site. It also includes creation of our weekly legal newsletter and helping with the publication of our blogs.
Candidates should have several years of professional reporting or editing experience and feel comfortable working with print, online and video media.
Interactive News Reader (103851)
Are you interested in thinking of, conceptualizing and building cool new products that will help AOL set the standard of what happens next on the Web?
Basically, we are a small team of quick thinking, agile developers and designers and we are committed to stirring up the pot, breaking old conventions and moving a once large and complex organization into a fast moving start-up.
The AOL Mountain View Blogging team is looking for a talented leader who can oversee 4-6 engineers, working on AOL's blogging products and platform.
monicadavis11@aol.com or 650-937-3812.
Palo Alto-based startup seeks Internet user to help spread information about our new consumer empowerment service. We are looking for the right person to publicize our pro-consumer service by providing a helpful presence in several Internet communities. You will visit these communities and interact with them honestly using good “netiquette” while helping to answer questions by community members. You may also help us with some viral marketing through other Internet forums. We are focused on good ethics and want somebody who can communicate our message ethically and effectively.
The startup is managed by entrepreneurs with Harvard, Yale, and Stanford backgrounds. We have an exciting service ready to launch and need the right person to help us. You will become an essential part of our marketing team.
job-219467606@craigslist.org
http://sfbay.craigslist.org/pen/wri/219467606.html
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